Ideas go viral on Facebook
There’s this crazily viral fad spreading around Facebook this week called Doppelganger week. The idea is for this week, you change your profile picture to a photo of a celebrity you’ve been told you look like. And if you don’t have a celebrity in mind, you can use Facebooks “Face Double” application, which uses the features of your face from a photo you upload to find your celebrity counterpart. It’s spreading so fast they’re comparing it to the “bra color” status fad where women wrote the color of the bra they were wearing in their status for breast cancer awareness. Though it’s unlikely such a virally spread fad could happen with a brand (unless it’s really freaking awesome), it’s still a good “how content goes viral” case study.
