This viral campaign for Evian water by agency BETC Euro Worldwide is hysterical and the computer generated images are so realistic it’s frightening. It also presents their point in a right-on way: how do you feel when you drink Evian water? Chock full of the energy of a baby just learning to walk. I suppose any brand of water in general could produce the same results, but I think it’s a fun unique way to break through category clutter.
Well done, BETC Euro Worldwide. Not only do you create pretty fly viral, but your website is quite possibly one of the most interesting flash sites I’ve ever seen. Check it out… http://www.eurorscg.com/flash/
