“DEWmocracy”
I found this ad to be interesting and effective. What jumped out at me first was how similar it is to those lengthy commercials for video games. It talks about a main character and a quest he must go on, which is basically the story line behind any video game. Even though I don’t personally enjoy most video games, this particilar ad grabbed my interest and forced me to continue watching to try and figure out what the catch was with Mountian Dew.
Another creative aspect of the ad is that it allows for the consumer to play a role in the designing of a new product. Again, I don’t like video games, nor do I drink soda, but after seeing the ad I honestly went to dewmocracy.com to check it out and see what kinds of new bottles or flavors you could choose from. This is exactly what the people behind this ad what consumers to do: visit their website.
I also think the creators of this ad campaign were pretty creative in naming it “DEWmocracy”, considering it gives consumers a chance to create a new kind of soda. This is exactly what a democracy is, providing the people with a choice, and the fact that they incorporated their product name into this word is brilliant.
One last thing I wanted to add was a remark on the look and overall feel of the ad. It apperas to be suspenseful and exciting and very similar to an action movie. I think it gets people motivated, especially men, in a similar way that an action movie would.
